Demonstrators pour oil and feathers outside the entrance to the Tate Britain gallery, in London, which is hosting the Tate Britain summer party, as part of a protest against BP sponsorship of the arts on Monday. (AP Photo / Dominic Lipinski,pa)The above image, which I saw on the All Eyes blog of the St. Pete Times a few days ago, struck me as a little off, but I couldn't really figure out why until today.
It feels like astroturfing from BP. Googling the name of the protest group, The Good Crude Britannia, I feel more like it's astroturfed by BP. The way I figure it is this: BP's public relations firm realizes that they cannot start a straight-up PR campaign to boost BP's image right now, because there's no way they can take attention away from the oil spill in the Gulf of Mexico.
How then, to bring some good press coverage to BP? Stage a mock protest against non-profits that receive BP sponsorship and charitable donations. News agencies will pick it up because it's a new twist on public outrage with BP, but people who hear about the story will really only come away with the impression of "Hmm, I did not know that BP donated money to the Tate Museum." More careful readers will learn that the protest is aimed at a party the museum is holding to celebrate two decades of BP sponsorship.
I can't prove it, but I'm fairly sure.